Direct-to-consumer (D2C) startups are changing the way we shop, from skincare brands selling directly through Instagram to fashion labels building loyal online communities. But running a D2C startup also brings unique financial challenges—especially when it comes to forecasting. In this blog, we’ll explore why forecasting is crucial for D2C st

E-commerce businesses rely heavily on timing. From holiday spikes to summer slowdowns, understanding and preparing for seasonal trends is critical. But with unpredictable market dynamics and ever-changing consumer behavior, traditional forecasting models often fall short. That’s where Artificial Intelligence (AI) steps in. AI-based forecasting t